RELOAD.TODAY — subcultural photobook that captures the history of the evolution of modern Ukrainian urban culture.

2014 is a landmark year and in many ways a turning point for Ukraine. Some say that we have not changed in the last seven years, but we are convinced that there has been a real reset in the life of the nation. Proof of this are hundreds of new cultural heroes and phenomena, the most interesting of which are collected in the book “Reload: today”